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What is Huel?

Huel is a nutritionally complete powdered food ​that contains all the proteins, carbs, and fats you need, plus at least 100% of the European Union's "Daily Recommended Amounts" of all 26 essential vitamins and minerals​. So you know you won’t be deficient in any essential nutrients. It's been formulated by the renowned nutrition expert James Collier BSc (Hons), RNutr. James has over 25 years of experience working in nutrition and dietetics, including 7 years as a Clinical Dietitian in the NHS. He also has an Honours Degree in Nutrition with Dietetics.

Huel is 100% vegan (better for the environment and animals), super convenient, high in protein (148g per 2000 calories) and fibre (35g), contains just 4.6 grams of sugar per 2000 calories (no added sugar), requires minimal packaging and has a shelf-life of 12 months (so zero food waste).

What is Huel made from?

Huel contains a carefully chosen blend of Oats, Pea Protein, Flaxseed, Brown Rice Protein, MCTs from Coconut, Sunflower Oil, a bespoke Vitamin and Mineral Blend, Vanilla Flavour and a Sweetener.

Huel is available in five flavours, Vanilla, Berry, Original, Coffee, and Unflavoured & Unsweetened. We have also developed a range of powdered Flavour Boosts - Mint Chocolate, Chocolate, Banana, Matcha Tea, Cacao, Pineapple & Coconut, Mocha, Toffee, Rhubarb and Custard. These are designed to work perfectly with Huel Vanilla and Huel Original.

See Full Nutritional Info

Why we need Huel?

We are in the middle of a food crisis. Modern food production methods are inefficient, inhumane, and unsustainable. The world produces 1.5 times enough food to feed every person on the planet, yet over 800 million people do not have enough food to eat. This is an international problem that concerns us all. If we look at Sweden, 30% of all food is thrown away. 100 million children in developing countries regularly go hungry and are significantly underweight.

On top of that we are getting fatter and more unhealthy. In Sweden 51% of adults are overweight or obese and obesity related conditions are on the increase. Over 450,000 people have diabetes, and up to 670,000 are classed as borderline diabetics. The connection between obesity and diabetes is a fact. Something has to be done!

More About Huel

Benefits of Huel

100% Complete Nutrition

Huel is carefully mixed to provide the perfectly balanced diet with every nutrient your body needs for optimal health. No more ‘nutrition anxiety’.

Save time

It takes 2 minutes to mix a whole day's supply, less washing up, shopping and no cooking.

Save money

From 19kr per 500 calories for a complete, healthy, balanced and nutritious meal.

No food waste

Huel has a shelf life of over 1 year, and contains carefully sourced and sustainable ingredients.

Humane (Vegan)

Huel contains no animal products.


No complicated recipes or calorie counting. Just mix and drink.

Registered Dietitian & Nutritionist Approved

“Huel is a nutritionally complete meal replacement, and a concept I love. Often when we are short on time, with hectic schedules, this can lead us to we grabbing convenience foods which are often high in fat and sugar. Having Huel in your cupboard means you don't have to rely on energy dense convenience foods with little nutritional value. I trialled this myself for a week, and was more than pleasantly surprised. It is tasty, and satisfying! I felt like I had eaten a meal, and it kept me satisfied till dinner. With the added bonus of being Low FODMAP, I would happily recommend this to my clients who require such support.”

Chloe Adams MNutr (Hons) RD Specialist Gastroenterology Dietitian

"Huel is a nutritionally balanced, meal replacement system that is high in both protein and fibre and low in sugar. I would happily recommend it to clients as a healthier alternative to most supermarket meal replacement solutions."

Nichola Ludlam-Raine BSc (Hons) PG Dip MSc RD Specialist Registered Dietitian

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